how to make 360 image

How to Make a 360 Image: A Step-by-Step Guide for Photographers and Real Estate Professionals

360-degree images are transforming how we explore and experience spaces online. Whether you’re a photographer looking to expand your creative toolkit or a real estate professional aiming to create immersive virtual tours, learning how to make a 360 image is a smart move in today’s digital-first world.

In this guide, we’ll walk you through the entire process—from understanding the different types of 360 images to capturing, editing, and publishing them. We’ll also show you how to use Threesixty.tours, a leading platform for hosting interactive 360-degree virtual tours. You can check out Threesixty.tours here to get started.

Let’s dive in and explore how you can bring your spaces to life with immersive imagery.

I. Introduction

We live in a time when digital experiences are often the first—and sometimes only—way people interact with spaces. That’s why 360-degree images are becoming so popular. They allow viewers to look around in every direction. This creates a sense of presence that flat images just can’t match.

For photographers, 360 images offer a new form of storytelling. You can showcase entire rooms, outdoor scenes, or creative environments in a single shot. Real estate agents can use them to build virtual tours that let buyers explore properties from anywhere, anytime.

Thanks to advances in camera technology and user-friendly platforms like Threesixty.tours, creating 360 images is easier than ever. Whether you’re using a smartphone or a dedicated 360 camera, you can capture, edit, and publish immersive visuals in just a few steps.

In this article, we’ll cover:

• The different types of 360 images and how they work
• The equipment and software you’ll need
• Step-by-step instructions for capturing and editing your images
• Tips for optimizing your 360 content for virtual tours

By the end, you’ll be ready to create professional-grade 360 images that engage and impress.

Understanding 360 Image Types

Before you start shooting, it’s important to understand the different types of 360 images and how they’re used.

A. Types of 360 Images

The most common format is the equirectangular image. This type of image wraps a spherical view into a rectangular frame with a 2:1 aspect ratio. When uploaded to a 360-viewing platform like Threesixty.tours, it becomes fully navigable—allowing viewers to pan left, right, up, and down.

Another format is the 360-degree panoramic image. These images usually cover the full horizontal view but may have a limited vertical range. They’re often used in simpler virtual experiences or as wide banners.

Both types provide immersive experiences, but equirectangular images are preferred for full virtual tours.

B. 360 Images vs. Standard Images

Standard images capture a single frame—what the camera sees at one angle. In contrast, 360 images capture everything around the camera. This gives viewers the ability to explore a space from all angles, making them feel like they’re actually there.

This difference is especially valuable in real estate, where buyers want to get a true sense of a property’s layout and flow. For photographers, 360 images offer a more interactive way to present their work.

C. Equipment Overview

To create great 360 images, you need the right gear. Here are your options:

• 360 Cameras: These are the easiest to use. Popular models include the Ricoh Theta Z1, Insta360 ONE X2, and GoPro MAX. They have dual lenses that capture the entire scene and often include automatic stitching.
• DSLR or Mirrorless Cameras: For higher resolution and control, use a DSLR with a fisheye lens. This setup requires manual stitching but delivers top-tier image quality.
• Smartphones: Some smartphones can capture 360 images using apps or clip-on lenses like the PanoClip. This is a budget-friendly way to get started.

A tripod or monopod is also essential. It keeps your camera stable and ensures consistent framing, especially when stitching multiple shots.

Equipment and Software Needed

Let’s take a closer look at the tools and software you’ll need to produce high-quality 360 images.

A. Recommended Cameras

If you’re new to 360 photography, a dedicated 360 camera is the way to go. Here are some top choices:

• Ricoh Theta Z1: Offers high image quality and RAW shooting. Great for professionals.
• Insta360 ONE X2: User-friendly with excellent stabilization. Ideal for real estate and creative work.
• GoPro MAX: Combines 360 imaging with action camera features. Perfect for dynamic environments.

If you’re an experienced photographer, a DSLR setup with a fisheye lens gives you more control and better resolution. Just be ready to spend more time on post-processing.

B. Essential Accessories

• Tripod or Monopod: Use a sturdy tripod with a small base to minimize its appearance in your final image.
• Rotator Head (e.g., Nodal Ninja): Helps rotate your camera around its nodal point to prevent stitching errors.
• Remote Shutter or Timer: Reduces camera shake during capture.

C. Software and Applications

You’ll need software for capturing, stitching, editing, and publishing your images.

• Capture Apps: Most 360 cameras have companion apps for remote control and basic editing.
• Stitching Tools: Use PTGui, Hugin, or Adobe Photoshop for manual stitching if you’re using a DSLR.
• Editing Software: Adobe Lightroom and Photoshop are great for color correction and retouching. Affinity Photo and Insta360 Studio are also excellent for 360-specific edits.
• Publishing Platforms: Threesixty.tours lets you upload 360 images and build interactive virtual tours with hotspots, floor plans, and more. Learn more at www.threesixty.tours.

Capturing the 360 Image

Capturing a great 360 image takes more than just pressing a button. Here’s how to do it right.

A. Setting Up the Camera

1. Ideal Locations and Conditions

Choose a well-lit area with minimal movement. For real estate, shoot during the day using natural light. Avoid mirrors and reflective surfaces to prevent unwanted reflections and stitching errors.

2. Framing and Composition

Even though 360 images cover everything, where you place the camera still matters. Position it at eye level—around 5 feet or 1.5 meters—for a natural feel. Center it in the room to give viewers a balanced perspective.

Use a bubble level to make sure the camera is perfectly horizontal. This helps avoid distortion.

B. Techniques for Taking the Images

1. Stitching Techniques (For DSLR Users)

If you’re using a DSLR, take multiple overlapping shots while rotating the camera around its nodal point. Capture images every 30 degrees (or 12 shots for a full circle). Make sure your exposure, focus, and white balance are locked to keep everything consistent.

2. Best Practices for 360 Cameras

With a 360 camera, things are easier. Mount the camera on a tripod, use the app to preview your shot, and trigger the shutter remotely or with a timer. Shoot in the highest resolution available for the best results.

Some cameras stitch images automatically. Others require you to process them using their software.

Editing and Processing Your 360 Image

Editing is where your 360 image really comes to life. Here’s how to polish your shots for maximum impact.

A. Importing Images

Transfer your images to your computer using a USB cable or the camera’s app. Organize your files and back them up before editing.

B. Stitching Images Together

If you used a DSLR, import your shots into stitching software like PTGui or Hugin. These tools align and blend your images into a seamless equirectangular file.

If you used a 360 camera, stitching may already be done. If not, use the camera’s companion software to complete the process.

C. Enhancements and Corrections

Open your stitched image in Lightroom, Photoshop, or another editing app. Make the following adjustments:

• Color Balance: Keep colors natural and consistent.
• Exposure: Bring out details in highlights and shadows.
• Lens Corrections: Fix distortion and remove chromatic aberration.
• Retouching: Use the clone tool to remove the tripod or photographer’s reflection.

Make sure your software supports 360 files so you don’t break the image’s spherical continuity.

D. Exporting the Final Image

Save your final image as a JPEG with a 2:1 aspect ratio—like 6000×3000 pixels. This format works with most 360-viewing platforms.

Upload your image to www.threesixty.tours. Use its intuitive tools to create a virtual tour. You can add navigation links, floor plans, and interactive hotspots to guide your viewers through the space.

Tips for Better Virtual Tours

Want to take your 360 images to the next level? Here are some pro tips:

• Use consistent lighting across all rooms in a property to maintain visual flow.
• Add informative hotspots to highlight features like fireplaces, appliances, or views.
• Create a logical navigation path through the space—like a walkthrough.
• Include a floor plan overlay to help viewers understand the layout.

If you’re looking for inspiration, check out this article from PetaPixel on how professional photographers are using 360 cameras in creative ways: https://petapixel.com/how-to-shoot-360-photos/.

Conclusion

Creating 360 images might seem technical at first. However, once you understand the basics, it becomes a fun and rewarding process. Whether you’re showcasing a home, a gallery, or a scenic spot, 360 photos provide an immersive experience that flat images just can’t match.

Let’s recap the key steps:

• Understand the types of 360 images and their uses.
• Choose the right camera and accessories.
• Capture your images with proper setup and technique.
• Edit and stitch your images to enhance quality.
• Publish your work using Threesixty.tours to create interactive virtual tours.

Don’t be afraid to experiment. Try different lighting setups, compositions, and editing styles. The more you practice, the better your results will be.

Ready to get started? Visit www.threesixty.tours and sign up to begin creating virtual tours that captivate and convert.

For more tips and techniques, you can also explore this in-depth guide from Digital Photography Review: https://www.dpreview.com/articles/360-photography-tips.

Happy shooting—and welcome to the world of immersive imagery!