property walkthrough

The Ultimate Keyword Property Walkthrough for 360° Virtual Tour Creators

In the fast-paced world of digital marketing, getting your business noticed online can be tough—especially if you’re a photographer or real estate agent using 360° virtual tours. One of the most powerful ways to stand out is by mastering keyword targeting. Whether you’re promoting your services or showcasing immersive property tours, understanding keyword properties can help you drive the right traffic, generate leads, and grow your business with platforms like www.threesixty.tours.

This guide breaks down keyword properties in a simple, conversational way. You’ll learn what they are, how they work, and how to use them effectively to boost your visibility and conversions.

I. Introduction

In today’s digital landscape, visibility equals opportunity. For professionals in real estate and photography, that means showing up when potential clients are searching online. But with so much content out there, how do you make sure your website or ad gets seen?

That’s where keyword properties come in.

A. What Are Keyword Properties?

Keyword properties are the rules or settings that define how keywords behave in search engines like Google. They tell the platform how closely a search query needs to match your keyword for your content or ad to show up.

Think of them as filters. They help search engines decide when and where to display your content based on what people are searching for.

B. Why They Matter for Virtual Tour Creators

If you’re using www.threesixty.tours to host and share your virtual tours, keyword properties can help you attract the right audience. Whether it’s a homebuyer looking for a 360° house tour or a business seeking a photographer, using the right keywords makes sure your content shows up in the right searches.

This means more qualified leads, less wasted ad spend, and a better return on your marketing efforts.

C. What You’ll Learn in This Guide

We’ll walk you through:

• Understanding keyword properties
• Researching the right keywords
• Implementing keywords in your content and ads
• Analyzing and optimizing keyword performance

By the end, you’ll know how to use keywords strategically to grow your business on www.threesixty.tours.

II. Understanding Keyword Properties

Before you dive into research or campaigns, you need to understand how keyword properties work.

A. How Keyword Properties Work in Google Ads and SEO

In Google Ads, keyword properties are called match types. They determine how closely a user’s search must match your keyword for your ad to appear.

In SEO tools, keyword properties help you evaluate how competitive a keyword is, how often it’s searched, and how relevant it is to your content.

B. The Four Main Types of Keyword Properties

Let’s look at the four types you’ll use most often:

1. Broad Match

This is the most flexible type. Your ad can show for searches that include synonyms or related terms. For example, if your keyword is “virtual property tour,” your ad might appear for “3D home walkthrough” or “interactive house tour.”

This casts a wide net, which can bring in a lot of traffic—but not all of it will be relevant.

2. Phrase Match

Phrase match is more targeted. Your ad will show only when the search includes your keyword phrase in the same order. So, “virtual property tour” might trigger “best virtual property tour software” but not “property virtual tour.”

It strikes a balance between reach and relevance.

3. Exact Match

This is the most precise option. Your ad shows only when someone types your exact keyword or a very close variation. For example, “360 virtual tour software” will only match searches that are nearly identical.

This is great for targeting users with high intent.

4. Negative Keywords

These are keywords you want to avoid. If you’re targeting luxury real estate, you might add “cheap” or “free” as negative keywords. That way, your ads won’t show up for bargain hunters who aren’t your ideal clients.

C. Why Keyword Properties Matter to Search Engines

Search engines like Google want to show users the most relevant results. Keyword properties help them understand your content and when it’s appropriate to display it.

By using the right keyword settings, you increase your chances of showing up in front of people who are actively looking for what you offer—like a virtual home tour hosted on www.threesixty.tours.

III. Keyword Research Techniques

Now that you understand keyword properties, let’s talk about how to find the right keywords to target.

A. The Best Tools for Keyword Research

Here are some free and paid tools to help you uncover high-performing keywords:

• Google Keyword Planner: Great for PPC, showing search volume, competition, and cost-per-click.
• SEMrush: Offers deep insights into keyword trends, competitors, and SEO gaps.
• Ahrefs: Excellent for analyzing backlinks and keyword opportunities.
• Ubersuggest: User-friendly and helpful for beginners.

These tools can help you discover terms like “360 virtual tour software for real estate” or “interactive photography tours.”

B. What to Look for in a Good Keyword

When choosing keywords, focus on these three factors:

1. Search Volume

This tells you how many people are searching for a term each month. Higher volume means more potential traffic.

2. Competition

This shows how hard it is to rank for a keyword. High competition can make it tough to get noticed without a strong strategy.

3. Relevance

This is the most important. Your keyword must match what your audience is actually looking for. For example, “virtual tour software for real estate agents” is highly relevant if you’re offering services through www.threesixty.tours.

C. Why Long-Tail Keywords Work So Well

Long-tail keywords are longer, more specific phrases. They might not get as much traffic, but they often have higher conversion rates.

Examples:

• “Best 360 virtual tour software for photographers”
• “How to create a virtual home tour for listings”
• “Affordable virtual tour platform for real estate”

These keywords attract people who know what they want and are more likely to take action—like hiring a photographer or scheduling a tour.

IV. Implementing Keyword Properties

Once you have your keywords, it’s time to put them to work.

A. Using Keywords in Your Content

1. Titles, Headers, and Body Text

Use your main keyword in the page title, at least one header, and naturally throughout your content. For example, a blog titled “Why Real Estate Agents Need 360 Virtual Tours” should include that phrase in the intro, headers, and conclusion.

2. Meta Descriptions and Image Alt Text

Your meta description should include your keyword and a call to action. For images, especially those from www.threesixty.tours, use descriptive alt text like “360-degree virtual tour of modern kitchen.”

B. Setting Up PPC Campaigns with Keyword Properties

When creating a Google Ads campaign:

• Use exact match for high-value keywords like “360 virtual tour software.”
• Use phrase match for broader searches like “virtual tour for real estate.”
• Add negative keywords like “free” or “cheap” to avoid irrelevant clicks.

Example: A real estate agent could run an ad targeting “luxury home virtual tour” while excluding terms like “DIY” or “free software.”

C. Adjusting Based on Performance

Keyword strategy isn’t one-and-done. Monitor your campaigns and tweak as needed:

• Pause keywords that aren’t performing
• Add new long-tail keywords based on user searches
• Adjust match types to refine targeting

This ongoing process helps you stay aligned with your audience and stay competitive.

V. Analyzing and Optimizing Keyword Performance

Even great keywords need regular checkups to stay effective.

A. Tools to Track Keyword Success

Use these tools to monitor how your keywords are performing:

• Google Analytics: See how much traffic your keywords are bringing in and what users do on your site.
• Google Search Console: Check what queries are leading people to your site and how your pages rank.
• SEMrush and Ahrefs: Track rankings, backlinks, and competitor performance.

These insights help you see what’s working and what needs improvement.

B. Metrics That Matter

Here are the key numbers to watch:

1. Click-Through Rate (CTR)

This shows how many people click your link after seeing it in search results. A low CTR might mean your title or description needs work.

2. Conversion Rate

This tells you how many visitors take action—like booking a tour or hiring a photographer. High conversion rates mean your keywords are attracting the right people.

3. Bounce Rate

This shows how many people leave your site quickly. A high bounce rate could mean your content doesn’t match what they were looking for.

C. How to Improve Underperforming Keywords

If a keyword isn’t delivering, try these strategies:

• Update the content to better match user intent
• Improve page speed and mobile usability
• Switch to a more targeted match type
• Add related long-tail keywords with better potential

For example, if “real estate virtual tours” isn’t converting, try “interactive 360 virtual tours for luxury homes.”

VI. Conclusion

A. Why Keyword Properties Are Essential

Keyword properties aren’t just technical jargon—they’re tools that help you connect with the right people. For users of www.threesixty.tours, they can mean the difference between getting seen or getting skipped.

B. Keep Evolving Your Strategy

Digital marketing is always changing. New trends, new tools, and new algorithms mean you should keep testing and optimizing. Stay curious and keep learning.

C. Final Thoughts

As search engines get smarter, they focus more on user intent. That means your keywords need to be more thoughtful, more relevant, and more specific.

Whether you’re a photographer building your brand or a real estate agent offering immersive virtual tours, mastering keyword properties is one of the smartest ways to grow your business on www.threesixty.tours.

Start optimizing today—and watch your visibility and conversions take off.

Helpful Resources:

• Learn more about keyword match types directly from Google Ads at https://support.google.com/google-ads/answer/7478529
• Explore SEO keyword strategies with Moz’s beginner guide at https://moz.com/beginners-guide-to-seo/keyword-research

With the right strategy and tools, your virtual tours can reach the audience that matters most. Let www.threesixty.tours help you make that happen.