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3D Touring - Increase Leads & Revenue

Overview

Discover the power of 3D touring for real estate, photography, and events. Learn how 3D tours can elevate your business by engaging clients, boosting leads, and showcasing properties or venues in an immersive way. Start creating stunning virtual tours with ease using the right tools and tips. Explore the world of 3D touring today & join threesixty.tours!

3D touring
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3D Touring: Revolutionizing the Way We Experience Spaces

As technology continues to evolve, industries like real estate, photography, and event planning have embraced new ways of engaging their audience. One of the most groundbreaking innovations in recent years is 3D touring. Offering immersive, interactive experiences, 3D tours give potential clients and viewers a way to explore spaces from anywhere in the world, all from the comfort of their own devices.

In this post, we will dive into how 3D touring is transforming different industries, explain the benefits it offers, and provide some practical tips on how you can get started creating these stunning virtual experiences.

Virtual Tour Below 👇 - Try it Out!

What is 3D Touring?

3D touring is a method of creating an interactive, virtual representation of physical spaces. Using specialized cameras or software, images are stitched together to form a seamless, 360-degree experience that viewers can navigate as if they were walking through the space in person. Unlike traditional static images or even 360-degree photos, 3D tours allow users to move from one point to another, exploring different rooms and angles at their own pace.

These tours can be used on websites, mobile apps, or social media platforms, and they’ve gained popularity for their ability to make spaces feel accessible even if the viewer is far away.

Industries like real estate, photography, and event management are capitalizing on this technology to offer clients a way to view properties, exhibitions, or locations without needing to physically be there. This immersive experience is particularly appealing in today’s digital-first world, where remote access to information is more important than ever.

How 3D Touring Benefits Real Estate

One of the sectors that has most readily adopted 3D touring is real estate. Real estate agents and property developers now have the ability to offer potential buyers and renters virtual access to properties. Let’s explore some of the key advantages that 3D tours bring to the real estate market.

  1. Increased Engagement and Interest

Traditional property listings with only photos and text descriptions can’t compare to the immersive nature of 3D touring. Viewers can explore homes, apartments, or commercial spaces as if they were actually inside. This level of engagement helps buyers and renters make informed decisions without the need for multiple in-person visits.

  1. Time and Cost Efficiency

For both agents and clients, 3D touring eliminates unnecessary property visits. Prospective buyers can “tour” a property online, narrowing their choices before scheduling an in-person visit. This not only saves time but also reduces travel costs, especially when dealing with properties in different cities or countries.

  1. Global Reach

3D touring allows real estate professionals to reach international buyers. Someone in New York can explore a property in Los Angeles, or a potential buyer in London can “walk through” a home in Miami. This opens up opportunities for real estate agents to market properties to a wider audience, driving more interest and potential leads.

3D Touring of a Hotel 👇 - Try it Out!

  1. Better Presentation of Listings

Properties with 3D tours are seen as more professional and high-quality compared to those that rely only on photographs. A 3D tour showcases the layout, flow, and unique features of a space more effectively, giving potential buyers a complete understanding of the property’s attributes.

Don’t take our word for it, see the impact of virtual tours here.

The Role of 3D Touring in Photography

For photographers, 3D touring offers an exciting way to diversify their portfolios and attract new clients. Photographers who can offer virtual tours are highly sought after, particularly in industries like real estate, hospitality, and event planning. But what exactly does 3D touring mean for the world of photography?

  1. A New Revenue Stream

Offering 3D tours as part of your photography services can be a lucrative addition. Clients in real estate or commercial industries often need these services, and by providing 3D touring, you can differentiate yourself from competitors and increase your value.

  1. More Engaging Content

Photographs are essential, but 3D virtual tours take the visual experience a step further. By allowing viewers to explore the space on their own, it turns a passive experience into an interactive one, which leads to higher viewer engagement.

  1. Portfolio Expansion

Photographers who embrace 3D touring can build a diverse portfolio that showcases their technical skills. It shows potential clients that you are not only skilled in traditional photography but are also on the cutting edge of modern technology.

3D Touring for Universities and Event Venues

Beyond real estate and photography, 3D touring is making waves in education and events management. Schools, universities, and event planners are leveraging this technology to make campuses and venues accessible in a way that was previously impossible.

  1. Event Venues and Exhibitions

For event planners, 3D touring provides a way to showcase event spaces, layout options, and venue features to clients who may be booking remotely. Similarly, museums and exhibition organizers can offer virtual tours of their exhibits, providing an engaging online experience for those who can’t attend in person.

      2. Virtual Campus Tours

Universities are increasingly adopting 3D touring to offer virtual campus tours for prospective students. These tours allow students who may not be able to visit in person to explore lecture halls, dorms, libraries, and recreational spaces.

This is especially useful for international students or those living in distant locations. Check out the virtual tour below of Griffith university. This tour was built using threesixty.tours. 

3D Touring of a University 👇 - Try it Out!

How to Create Your Own 3D Tour

Creating your own 3D tour may seem daunting, but with the right tools and software, it’s more accessible than you think. Platforms like threesixty.tours offer an easy way to get started with 3D touring. Here’s a general guide on how to begin:

  1. Choose the Right Camera: To capture high-quality 3D tours, you’ll need a camera designed for 360-degree photography. Some popular choices include the Matterport Pro2, Ricoh Theta, and Insta360. Check out this article for more info. 
  2. Use Specialized Software: After capturing your images, you’ll need software to stitch them together into a seamless tour. Tools like Matterport and threesixty.tours can help with this.
  3. Customize Your Tour: Most platforms allow you to customize your tour with hotspots, labels, and even guided voice-overs. This helps guide your audience through the space, highlighting key features.
  4. Publish and Share: Once your tour is ready, publish it on your website or share it through social media platforms to reach your target audience.

Tips for a Successful 3D Touring Experience

  1. Plan Your Shots: Before capturing your 3D tour, plan the path you want your viewers to take. Make sure you highlight key areas of the space and ensure smooth transitions between different locations.
  2. Good Lighting is Key: Like traditional photography, lighting is crucial in 3D touring. Use natural light when possible, and avoid overly dark or shadowy areas.
  3. Test the Tour: Before going live, test your tour across different devices to ensure it functions smoothly and looks professional on both desktop and mobile platforms.
  4. Engage Your Audience: Use interactive elements such as hotspots to make your tour more engaging. Include links to additional information, videos, or booking forms to encourage viewers to take the next step.

Here are 10 Amazing tips to create better Panoramic pictures. 

Conclusion

3D touring is transforming how we explore and present spaces, offering a dynamic way to engage audiences across industries like real estate, photography, education, and event planning. Whether you’re looking to sell a home, showcase your photography skills, or offer virtual campus tours, 3D touring is a must-have tool.

Ready to start creating your own immersive experiences? Visit threesixty.tours today and discover how easy it is to get started with 3D touring. Don’t miss out on the opportunity to captivate your audience—start your 3D tour journey now!

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