What is Matterport?

Creating Better Real Estate Listings

Overview

What is Matterport, and how can it transform your real estate listings, photography business, or event promotions? In this article, we explore Matterport’s powerful 3D tour technology, breaking down its costs and features. Plus, discover how you can elevate your Matterport virtual tours with threesixty.tours by combining multiple Matterport tours into one link and adding aerial imagery for a unique, standout experience.

What is Matterport?

In the world of virtual tours, Matterport stands out as a game-changer, offering an immersive 3D experience that lets users step inside any space from anywhere in the world.

Whether you’re a real estate agent, photographer, or work in event management, Matterport’s technology allows you to capture detailed, interactive views of properties, venues, and environments.

These tours aren’t just panoramic shots or slideshows; they’re true 3D representations of spaces that viewers can walk through as if they were there in person.

There are many different types of virtual tours and so knowing which type you are creating is a great start.

How Does Matterport Work?

Matterport creates 3D digital twins of physical spaces using specialized cameras and software. These digital twins replicate every angle, corner, and detail of a location, giving users a fully immersive experience that surpasses simple photographs or videos.

Key Components:

Matterport Cameras: These specialized cameras capture high-resolution 3D images of your space. While the Matterport Pro2 is the gold standard, Matterport’s software is compatible with a wide range of cameras, including 360 cameras from brands like Insta360 and Ricoh.
Cloud Processing: Once your space is captured, the data is uploaded to Matterport’s cloud platform, where it’s processed into a 3D model. This processing includes features like automatic measurements, dollhouse views, and interactive tags that can provide additional information to viewers.
Interactive Viewer: When the model is ready, you receive a unique link to your virtual tour. Anyone with this link can explore the space, zooming in on details and walking through rooms just like they would in a video game or simulation.

Matterport’s technology is especially powerful for industries that rely on showcasing spaces, such as real estate, architecture, and event planning.

These tours make a lasting impression by providing a detailed, engaging view of spaces that can be hard to convey through static images.

Many people wonder how 360 degree cameras work and if you are one of these then this article is a great source of information on How 360 Cameras Work.

If you are looking for other 360 cameras other than Matteroprt then this article on The Best 360 Cameras for Virtual Tours is a great place to start.

Aerial Image with Matterport Tour Below 👇 - Try it Out!

What Are the Costs of Matterport?

While Matterport offers powerful features, it’s essential to understand the associated costs, which vary depending on the scale of your needs.

Pricing Breakdown:

Cameras:
To create your Matterport tours, you’ll need a compatible camera. The flagship Matterport Pro2 Camera costs $3,395
. However, for those looking for more affordable options, Matterport supports 360 cameras like the Insta360 One X4, which costs approximately $499 (See Insta360 X4 on Amazon), or the Ricoh Theta Z1, priced at about $996.95 (See on Amazon).
Subscription Plans:
Matterport offers a variety of subscription plans to meet different needs:
- Free Plan: Ideal for personal use, this plan allows for a limited number of active spaces.
- Starter Plan: For $11.99/month, this plan provides access to 5-20 active spaces at a time, suitable for small businesses or freelancers.
- Professional Plan: At $65/month, this plan allows up to 20-150 active spaces, which is ideal for real estate agents or small teams.
- Business Plan: At $321/month, this plan supports up to 100-300 active spaces and includes more advanced features, making it suitable for large teams or enterprises.
Add-On Features:
- Mattertags: These allow you to embed rich media, such as videos, photos, or links, directly within the virtual tour. This feature enhances interactivity but may incur additional costs depending on the number of tags used.
- Floor Plans: 2D and 3D floor plans can be created from your 3D scans for an extra fee.

You can get the full cost of Matterport plans here.

Is Matterport Worth the Cost?

The price might seem high initially, but for industries like real estate, architecture, and event management, Matterport offers significant value. The immersive experience provided by Matterport often leads to quicker sales, higher engagement rates, and a better overall customer experience.

For smaller businesses, the flexibility of using affordable 360 cameras with Matterport’s subscription plans makes it accessible without sacrificing quality.

If that price tag seems high then do not worry, there are a few great alternatives out there. With software like threesixty.tours creating virtual tours is much more affordable. You would still need a 360 degree camera which you can get starting from around $400. You can check the pricing for threesixty.tours here.

Threesixty.tours offers a fixed price between $15-$35 for your virtual tours that includes all options without any addons or extras and cancel anytime with no commitment policy.

How to Make Your Matterport Tours Stand Out

While Matterport is an incredible tool for creating immersive 3D tours, it’s essential to differentiate your content in an increasingly competitive market. That’s where threesixty.tours comes in. By enhancing your Matterport links with additional features, you can create tours that go beyond the standard experience.

Combine Multiple Matterport Tours into One Link

One of the standout features of threesixty.tours is the ability to combine several Matterport links into one unified virtual tour. This is especially useful for businesses like hotels, universities, and large-scale event venues. For example:

Hotels: Instead of sending prospective guests multiple links for different areas (like rooms, lobbies, restaurants, etc.), you can create a single tour that flows seamlessly from one space to the next.
Universities: For a campus tour, you can link various buildings like libraries, dorms, and lecture halls into one virtual experience.
Event Venues: Hosting a major event across multiple halls? Combine all of these into a single virtual tour that lets users navigate between spaces effortlessly.

By presenting all spaces in a cohesive virtual tour, you enhance user experience and simplify navigation.

Add Aerial Imagery for a Full Neighborhood View

Threesixty.tours allows you to add aerial imagery to your Matterport tours. This is particularly beneficial for real estate agents. Imagine showcasing not just the inside of a home but also offering a bird’s-eye view of the entire neighborhood. This gives potential buyers a sense of the property’s location, nearby amenities, and even the surrounding landscape.

For buyers, this feature adds immense value. Aerial views provide context, allowing viewers to understand how the property sits in its environment—whether it’s close to parks, schools, or city centers. The combination of Matterport’s detailed interior views and threesixty.tours’ exterior aerial images creates an immersive experience that covers every angle of the property.

Unique, Shareable Links

By using threesixty.tours to host your Matterport virtual tours, you can generate unique, branded links. These links not only make sharing easier but also enhance your branding efforts. For businesses looking to stand out, customized URLs can elevate your professional appearance and make your virtual tours instantly recognizable.

Virtual Tour of Luxury Hotel with 5 Matterport Tours 👇 - Try it Out!

Conclusion

Matterport is an incredible tool that provides stunning, immersive 3D tours of any space, from real estate properties to event venues. Its intuitive technology, high-quality visuals, and interactive features make it a valuable asset for professionals across various industries. However, to truly stand out, you can take your Matterport tours to the next level with threesixty.tours.

By combining multiple Matterport links into a single, seamless experience and adding aerial views, threesixty.tours offers a more comprehensive and engaging experience for your audience. Whether you’re a real estate agent showing off a home or a university offering a virtual campus tour, using these unique features will help you stand out in a crowded market.

Call to Action

Ready to make your Matterport tours stand out? Visit threesixty.tours today to learn how you can combine multiple Matterport links and add aerial imagery to create truly immersive experiences that captivate your audience. Transform your virtual tours with ease and watch your engagement soar!