Why Photographers Seek Out Matterport Competitors

While Matterport is well-regarded for its high-quality 3D and 360 virtual tour features, certain limitations lead many users to explore competitor platforms. Here are some of the main drawbacks of Matterport that prompt photographers to consider other options:

High Costs and Subscription Fees

Upfront Expenses: Matterport’s proprietary camera equipment can be prohibitively expensive, with most models costing thousands of dollars.
Subscription Tiers: Using Matterport requires a monthly or annual subscription, and its more advanced plans come at a high cost between $64 and $321 for their starter and business plans.

For smaller businesses, freelancers, and real estate agents with limited budgets, these fees can be a major obstacle.

By contrast, competitors like threesixty.tours offer pricing plans starting at just $15–$35 per month. For more details, you can see the full cost of Matterport here.

Limited Customization Options

Branding Restrictions: Matterport offers limited options for customization and branding, which can be frustrating for users who want to add logos, color schemes, or brand-specific elements to their tours.
Uniform Tour Aesthetic: Matterport’s tours tend to have a standard look and feel, as the user interface is largely fixed. For those wanting more control over their tour’s style, this can be a limiting factor.

Complexity and Learning Curve

Not Ideal for Beginners: Matterport’s interface and advanced features can feel overwhelming to new users. Though the platform is powerful, it often requires training or practice, especially for those unfamiliar with 3D and virtual tour technology.
Hardware and Software Integration: Matterport also relies on specific hardware for certain features, adding to its complexity and making setup a longer process.

Dependence on Proprietary Hardware

Limited Camera Compatibility: Matterport works best with its proprietary cameras, like the Matterport Pro2. While other 360 cameras can be used, they may lack certain Matterport-specific functionalities.
Hardware Maintenance and Upgrades: Since users are tied to Matterport’s camera models, they lack flexibility when it comes to choosing compatible equipment from other brands and may need to pay for periodic hardware upgrades.

These considerations often lead photographers to explore Matterport competitors offering more customization, ease of use, and affordability.