Matterport 3D Tours

Revolutionizing Virtual Experiences for Photographers

Overview

Matterport 3D tours have become a game changer for photographers and real estate agents, offering immersive virtual walkthroughs that enhance audience engagement and increase leads. Discover how Matterport 3D tours can elevate your business, and learn the practical steps to create compelling & unique virtual tours by combining Matterport Tours with Threesixty.tours!

What are Matterport 3D Tours?

Matterport 3D tours are immersive digital experiences that allow users to virtually explore spaces as if they were physically present. Unlike static images or basic virtual tours, Matterport employs advanced 3D scanning technology to create fully interactive, high-resolution digital twins of real-world environments.

For businesses such as real estate agencies, photographers, and property managers, Matterport 3D tours offer an unparalleled opportunity to showcase spaces in a realistic and engaging way. With features like virtual staging and guided tours, these tools help potential clients make informed decisions from anywhere in the world.

Benefits of Matterport 3D Tours for Photographers

If you’re a photographer, especially one specializing in real estate, architecture, or commercial spaces, incorporating Matterport 3D tours into your services can give you a competitive edge. Here’s how:

Attract New Clients:
Offering Matterport 3D tours adds value to your photography services. Many real estate agents and property managers now expect professional photographers to provide more than just images—they want immersive experiences.
Increase Engagement:
Matterport 3D tours offer an interactive experience, which keeps viewers engaged longer than standard photos or video tours. Increased engagement often translates to better client satisfaction and higher conversion rates.
Upsell Opportunities:
You can offer additional services such as interactive floor plans, virtual staging, or 3D mapping, all of which can be seamlessly integrated into Matterport tours.
Expand Your Portfolio:
Photographers who offer Matterport services can diversify their portfolio, showcasing properties, commercial spaces, retail environments, and even event venues.

For a more in-depth guide on how to create professional 360-degree tours for real estate, visit our blog on virtual tour best practices.

Aerial Image with Matterport Tour Below Created Using threesixty.tours👇 - Try it Out!

Cons of Matterport

While Matterport 3D tours offer numerous benefits, there are a few downsides to consider before investing in the platform:

High Initial Investment

The cost of purchasing a Matterport-compatible camera and subscribing to a plan can be steep, especially for freelancers or small businesses just starting out.

Hosting Fees

Matterport charges ongoing fees for hosting tours on their platform. Unlike static images, where you pay once for a shoot, Matterport requires a monthly or annual subscription to keep tours live, which can add up over time.

Proprietary Platform

Matterport’s platform is relatively closed. Once a tour is created, it’s difficult to migrate it to another platform or service. This creates vendor lock-in, meaning users are dependent on Matterport’s services for the long term.

Limited Customization

While Matterport tours are visually stunning, the platform offers limited options for personalizing the user experience beyond Mattertags and guided tours. Users who want highly customized branding or unique features may find the platform restrictive.

Matterport Pricing

Understanding the cost of Matterport services is crucial for photographers and real estate agents looking to invest in 3D tours. Matterport’s pricing structure typically includes the cost of the hardware (camera) and the subscription plan required to process, host, and manage 3D tours.

Camera Costs

Matterport Pro2 Camera: $3,395 – This high-end 3D camera is best suited for professional photographers and real estate agents working on large properties.
360 Cameras: Matterport supports a variety of 360-degree cameras such as Ricoh Theta and Insta360 models. These cameras range from $300 to $1,000, offering a more budget-friendly option.

Subscription Plans

Matterport offers several subscription tiers depending on the number of active tours and advanced features required:

Free Plan: Limited to one active space. Ideal for beginners wanting to test the platform.
Starter Plan: $11.99 per month – Supports up to five active spaces. Suitable for small real estate businesses or individual agents.
Professional Plan: $65 per month – Allows up to 25 active spaces and includes added collaboration tools.
Business Plan: $321 per month – Provides enterprise-level features with up to 100 active spaces and advanced reporting.

Additionally, users may incur extra costs for features like floor plan generation or Mattertags (interactive hotspots). We have created an extensive deep dive into Matterport pricing which you can check out.

If this price tag seems steep; and it is! Then don’t worry, there are many Matterport alternatives out there.

How Real Estate Agents Can Leverage Matterport 3D Tours

Real estate agents were among the earliest adopters of Matterport 3D tours, and for a good reason: these virtual tours drastically improve the property showcase experience. Here’s why every real estate agent should consider using them:

Stand Out in a Crowded Market

With the increasing number of properties available online, standing out is crucial. Matterport 3D tours create a unique selling point by providing potential buyers with a memorable, interactive viewing experience.

You can stand out even more by combining Matterport tours with threesixty.tours which we will dive into later in this article.

Save Time and Resources

Virtual tours allow potential buyers to view properties remotely, reducing the need for numerous in-person showings. Agents can focus on serious leads, saving both time and travel expenses.

Broaden Market Reach

Whether it’s international buyers or out-of-state clients, Matterport 3D tours make properties accessible to a wider audience, helping agents tap into new markets.

Enhance Credibility

High-quality Matterport tours convey professionalism and attention to detail, improving an agent’s reputation and boosting client trust.

Virtual Tour of Luxury Hotel with 5 Matterport Tours Created With threesixty.tours 👇

Step-by-Step Guide to Creating Matterport 3D Tours

Creating a Matterport 3D tour might seem daunting, but with the right equipment and approach, it’s straightforward. Follow these steps:

Get the Right Gear
Invest in a Matterport-compatible 3D camera. While Matterport offers its own cameras, such as the Pro2, there are third-party options like the Ricoh Theta V that also work well.
Plan the Shoot
Make sure the space is clean, well-lit, and staged appropriately. A well-prepared space results in a more professional-looking virtual tour.
Capture the Space
Using your Matterport camera, capture scans of the entire property. Be sure to cover all angles to create a seamless virtual walkthrough.
Upload and Process
Once scanning is complete, upload the data to the Matterport platform for processing. The platform will automatically generate the 3D tour, including floor plans and 3D models.
Add Interactive Elements
Enhance the tour by adding labels, descriptions, and clickable points of interest. You can also create a guided tour mode to highlight key features.
Publish and Share
Once your tour is ready, publish it and share the link with your clients or embed it on your website.

For a more detailed step-by-step guide on creating virtual tours, check out this article from Matterport.

Virtual Tour of University Campus with Many Matterport Tours 👇 - Try it Out!

Additional Use Cases: Universities and Event Companies

While real estate is the primary use case for Matterport 3D tours, universities and event companies are also reaping the benefits.

Universities

Colleges and universities use Matterport tours to create virtual campus tours, helping prospective students explore campuses from anywhere in the world. These tours can showcase facilities, dormitories, and classrooms in a way that static photos cannot.

Event Companies

Event planners and venue managers can use Matterport tours to provide clients with a detailed view of event spaces. Clients can explore different layouts and visualize how their event will look before booking a venue.

Hotels

You can create Matterport tours for hotels which many luxury hotels look for. The advantage in creating virtual tours for hotels is that they tend to pay much more than standard virtual tours. They are also willing to pay the monthly fees to keep the Matterport tours running.

Check out this article on https://threesixty.tours/blog/better-matterport-tours/.

The Future of Virtual Tours: Why Matterport is Leading the Industry

Matterport isn’t just a tool—it’s an industry leader that’s shaping the future of virtual experiences. With ongoing advancements in AI-driven enhancements, integration with VR headsets, and compatibility with platforms like Google Street View, Matterport continues to stay ahead of the curve.

Moreover, as the demand for immersive experiences grows across industries, businesses that adopt Matterport 3D tours early on will be well-positioned to capitalize on new opportunities.

Virtual Tour with Matterport Drone Integration 👇 - Try it Out!

How Threesixty.tours Enhances and Complements Matterport Tours

Matterport is undeniably one of the leading platforms for creating immersive 3D tours. However, when it comes to showcasing larger, multi-faceted spaces like hotels, universities, or event venues, it has its limitations. This is where Threesixty.tours steps in, providing advanced features that enhance Matterport’s capabilities and deliver a more comprehensive virtual experience.

Threesixty.tours allows users to create fully customizable and cohesive virtual tours by integrating multiple Matterport links and other multimedia elements into a single, seamless presentation. This approach adds versatility and expands the possibilities for virtual tours, setting businesses apart in a competitive market.

Unifying Multiple Matterport Tours with Threesixty.tours

One of the key advantages of Threesixty.tours is the ability to unify several Matterport tours into a single virtual experience. This feature is especially valuable for industries that need to showcase expansive properties with multiple buildings or spaces. Here’s how it benefits different sectors:

Hotels

Instead of providing separate Matterport links for various areas such as guest rooms, the lobby, and dining facilities, Threesixty.tours enables hoteliers to create a seamless, interactive tour. Guests can explore the hotel at their own pace, navigating between different spaces effortlessly, which significantly enhances their booking experience.

Universities

For educational institutions offering virtual campus tours, Threesixty.tours makes it possible to combine multiple Matterport tours—covering dormitories, lecture halls, sports facilities, and libraries—into one cohesive presentation. Prospective students can get a holistic feel of the campus without the need to visit in person, making it an invaluable tool for student recruitment.

Event Venues

Venues often feature multiple halls or areas that need to be showcased collectively. With Threesixty.tours, venue managers can offer a unified virtual walkthrough, allowing clients to visualize how different spaces connect and plan events accordingly. This approach improves client engagement and simplifies the booking process.

By consolidating multiple Matterport tours into a user-friendly experience, Threesixty.tours significantly enhances navigation and engagement. It helps businesses deliver a polished, cohesive virtual presentation, making large properties easier to explore and more appealing to potential customers.

Integrate Aerial Views for a Comprehensive Perspective

A standout feature of Threesixty.tours is the ability to incorporate drone integration, offering potential buyers or clients a broader perspective of the property and its surroundings. This is especially useful for real estate agents aiming to provide a complete neighborhood overview alongside Matterport’s immersive interior tours.

Advantages for Real Estate Agents

Imagine presenting a property tour that not only highlights the home’s interiors but also includes drone-captured aerial views of the surrounding area. Buyers gain valuable insights into nearby amenities such as schools, parks, or public transport links. This holistic approach creates a more informed buying experience and gives real estate agents an edge in the market.

Aerial views combined with Matterport’s detailed interior tours provide a dual-layered experience that appeals to buyers by offering both context and depth. Prospective buyers can assess the entire property in a way that traditional tours or listings simply can’t match. This integration is particularly beneficial for high-end properties where surroundings play a crucial role in the buying decision.

Custom Branded and Shareable Virtual Tour Links

Another key feature of Threesixty.tours is the ability to create custom-branded, shareable links for Matterport virtual tours. Unlike standard links, these unique URLs can be personalized to reflect your brand, making them more professional and memorable.

Why Custom Links Matter

Enhanced Branding: Personalized URLs help reinforce your brand identity. When potential buyers or clients share or revisit your tours, they associate the high-quality experience with your business.
Improved User Experience: Custom URLs are easier to remember and share, ensuring that your tours are more accessible and user-friendly.
Increased Credibility: A branded link adds a layer of professionalism to your virtual tours, making them more appealing to clients and prospects.

For photographers, real estate agents, and event organizers, hosting Matterport tours under branded links creates a polished, high-end impression. It not only helps streamline sharing but also enhances trust and brand recognition.

Why Combining Threesixty.tours with Matterport Creates a Competitive Advantage

By leveraging the combined power of Matterport’s immersive 3D tours and Threesixty.tours’ customization and enhancement tools, businesses can offer a truly unique virtual experience that stands out in the market. Here’s why this combination is so effective:

Increased Flexibility
While Matterport excels at capturing realistic, detailed spaces, Threesixty.tours offers greater flexibility in designing a tailored user experience. This includes combining multiple tours, adding aerial imagery, and integrating various multimedia elements.
Better Storytelling
Threesixty.tours allows businesses to create a narrative-driven tour by embedding videos, floor plans, and clickable hotspots. This adds depth and context to Matterport tours, making them more engaging and informative.
Scalable Solutions
Whether you’re showcasing a single property or an entire hotel chain, the scalability of Threesixty.tours ensures that your virtual tours grow with your business. You can create a central hub for all your Matterport tours, allowing clients to explore different properties or spaces without switching platforms.
SEO Benefits
Threesixty.tours enables users to create landing pages for their virtual tours, improving search engine optimization (SEO) and boosting online visibility. By embedding Matterport tours into branded, SEO-optimized pages, businesses can attract more organic traffic and generate higher-quality leads.

Final Thoughts

Matterport tours are a fantastic starting point for creating immersive virtual experiences, but they can be taken to the next level with Threesixty.tours. By combining Matterport’s high-quality 3D scanning capabilities with Threesixty.tours’ customization, branding, and multimedia integration, businesses can deliver standout virtual tours that captivate and convert.

Whether you’re in real estate, hospitality, or higher education, this combination allows you to present your properties or spaces in a way that leaves a lasting impression. Ready to get started? Sign up with Threesixty.tours today and discover how you can create unique, professional virtual tours that set you apart from the competition.