Matterport Home Tours

The Ultimate Guide to Immersive Real Estate Experiences

Overview

Explore the power of Matterport Home Tours and how they’re transforming real estate marketing. Learn how virtual 3D tours benefit agents, sellers, and buyers. Plus, discover how combining Matterport with advanced platforms like Threesixty.tours can deliver a complete, customizable virtual experience.

What Are Matterport Home Tours?

Matterport Home Tours are advanced virtual 3D tours that provide potential buyers with an immersive, interactive experience of a property. Using high-resolution 3D cameras, Matterport captures every angle of a home and stitches the images together into a seamless, walkable digital model. This allows buyers to explore homes remotely, saving time and effort while offering a real “feel” for the space.

Whether you’re showcasing a cozy family home or a sprawling luxury estate, Matterport Home Tours add a level of depth and engagement that traditional photo listings simply can’t match.

How Do Matterport Home Tours Work?

Creating a Matterport Home Tour involves three simple steps:

Capture the Property
The process begins with a 3D camera, such as the Matterport Pro2, scanning the property. This specialized camera rotates 360 degrees to capture high-resolution images and spatial data. It can scan entire rooms in a matter of minutes, ensuring that all angles and architectural details are recorded.
Processing the Data
Once the property has been scanned, the data is uploaded to Matterport’s cloud platform. The software processes this data and creates a “digital twin” of the home—a 3D model that is both interactive and highly detailed. Users can navigate through the home as though they were physically present.
Sharing the Virtual Tour
After the model is complete, it can be shared via a unique link or embedded on a website. Agents can integrate these tours into property listings, emails, or even social media posts to reach a larger audience.

Additionally, Matterport offers features like automatic floor plan generation, measurement tools, and virtual staging options, making it an all-in-one solution for real estate professionals

Aerial Image with Matterport Tour Below Created Using threesixty.tours👇 - Try it Out!

Benefits and Cons of Matterport Home Tours

Benefits for Real Estate Agents

Increased Reach – Virtual tours allow agents to showcase properties to a global audience. Buyers from different cities or countries can explore properties without needing to travel.
Time Savings – By offering a virtual preview, agents can focus on serious buyers who have already toured the property online.
Differentiation – In a competitive market, offering Matterport Home Tours can help agents stand out and attract more clients.

Benefits for Home Sellers

Higher Engagement – Properties with virtual tours tend to receive more online views and engagement compared to those with only photos.
24/7 Availability – Virtual tours are available anytime, allowing potential buyers to explore properties at their convenience.
Faster Sales – By giving buyers a better understanding of the property upfront, sellers can reduce the number of in-person showings and speed up the sales process.

Benefits for Home Buyers

Convenience – Buyers can explore multiple properties from the comfort of their home, saving time and effort.
Better Decision-Making – Detailed 3D models provide a more accurate representation of the property, helping buyers make informed decisions.
Reduced Pressure – Virtual tours allow buyers to take their time exploring a property without the pressure of a scheduled appointment.

Cons of Matterport Home Tours

High Initial Costs – Setting up a Matterport Home Tour requires specialized equipment and software, which can be expensive for smaller agencies.
Learning Curve – Agents and photographers may need time to learn how to capture and process tours effectively.
Internet Dependence – A stable internet connection is required to view Matterport tours, which may be a limitation in areas with poor connectivity.
Limited Interactivity – While Matterport offers an immersive experience, it may lack some interactive features that other platforms like ThreeSixty.Tours provide (as discussed in Section 7).

For a full breakdown on pricing, we have created detailed analysis of the Matterport costs here.

Matterport Pricing

Understanding the cost of Matterport services is crucial for photographers and real estate agents looking to invest in 3D tours. Matterport’s pricing structure typically includes the cost of the hardware (camera) and the subscription plan required to process, host, and manage 3D tours.

Camera Costs

Matterport Pro2 Camera: $3,395 – This high-end 3D camera is best suited for professional photographers and real estate agents working on large properties.
360 Cameras: Matterport supports a variety of 360-degree cameras such as Ricoh Theta and Insta360 models. These cameras range from $300 to $1,000, offering a more budget-friendly option.

Subscription Plans

Matterport offers several subscription tiers depending on the number of active tours and advanced features required:

Free Plan: Limited to one active space. Ideal for beginners wanting to test the platform.
Starter Plan: $11.99 per month – Supports up to five active spaces. Suitable for small real estate businesses or individual agents.
Professional Plan: $65 per month – Allows up to 25 active spaces and includes added collaboration tools.
Business Plan: $321 per month – Provides enterprise-level features with up to 100 active spaces and advanced reporting.

Additionally, users may incur extra costs for features like floor plan generation or Mattertags (interactive hotspots). We have created an extensive deep dive into Matterport pricing which you can check out.

If this price tag seems steep; and it is! Then don’t worry, there are many Matterport alternatives out there.

Why Matterport Home Tours Are Changing the Real Estate Game

Matterport Home Tours have ushered in a new era for real estate marketing by making it possible to view properties in unprecedented detail. The ability to explore a home virtually, combined with features like room measurements and virtual staging, helps build trust and transparency with buyers.

For real estate agents, Matterport tours reduce the time spent on in-person showings by filtering out casual browsers. For sellers, it means faster sales and higher engagement. And for buyers, it provides a stress-free way to explore multiple properties before making a shortlist.

According to a 2023 report by NAR, homes with virtual tours receive 50% more inquiries than those without. With statistics like these, it’s clear that Matterport is revolutionizing the way properties are bought and sold.

Tips for Creating Effective Matterport Home Tours

Creating a compelling Matterport Home Tour involves more than just scanning a property. Here are some expert tips:

Stage the Property
Ensure that the property is clean, clutter-free, and well-staged before scanning. This helps create a professional and inviting atmosphere.
Use Natural Lighting
Whenever possible, use natural lighting to enhance the look of the space. Open curtains and blinds to let in sunlight, which can make rooms appear brighter and more appealing.
Highlight Key Areas
Focus on capturing unique or desirable features, such as a modern kitchen, spacious living area, or scenic balcony.
Test Before Publishing
Always review the final tour before sharing it with potential buyers. Check for any issues with navigation or image quality.

Here is a great video on How to Create Unique Matterport Tours.

Virtual Tour of Luxury Hotel with 5 Matterport Tours Created With threesixty.tours 👇

How ThreeSixty.Tours Enhances and Complements Matterport Tours

While Matterport excels at creating detailed 3D models, it has limitations when it comes to larger or multi-faceted spaces like hotels, campuses, or event venues. This is where ThreeSixty.Tours adds value by enabling the integration of multiple Matterport links and multimedia elements into a single, cohesive virtual experience.

Unifying Multiple Matterport Tours

ThreeSixty.Tours allows businesses to unify several Matterport tours into one seamless presentation. This feature is especially useful for:

Hotels – Instead of sharing separate links for rooms, lobbies, and amenities, hoteliers can provide a single interactive experience. Check out How to Sell Better Matterport Tours to Hotels
Universities – Schools can offer a holistic virtual campus tour that includes dorms, lecture halls, and common areas.
Event Venues – Venue managers can create a unified walkthrough of various halls and meeting spaces, making it easier for clients to visualize events.

Integrating Aerial Views

Another standout feature of ThreeSixty.Tours is drone integration, offering aerial perspectives of properties and surrounding areas. This feature is particularly beneficial for real estate agents who want to showcase nearby amenities like parks, schools, and transportation links. Combined with Matterport’s interior tours, aerial views provide a comprehensive, dual-layered experience.

Custom Branded and Shareable Links

ThreeSixty.Tours also enables users to create custom-branded links for their tours, helping businesses reinforce their brand identity. Personalized URLs improve user experience, increase credibility, and ensure that virtual tours leave a lasting impression.

The Future of Real Estate: Virtual Home Tours

As technology continues to evolve, virtual tours are poised to become even more sophisticated. Augmented reality (AR) and virtual reality (VR) integrations will allow buyers to experience homes in new ways—for example, by virtually furnishing rooms or changing wall colors to match their preferences.

In addition, advancements in AI could lead to smarter tours that offer personalized recommendations based on a user’s preferences and search history.

Moreover, platforms like Matterport and ThreeSixty.Tours will likely continue to expand their features, making it easier for real estate professionals to create immersive, branded experiences.

Final Thoughts: Embrace the Virtual Tour Revolution

Matterport Home Tours have changed the real estate landscape by making properties more accessible and attractive to a broader audience. They save time, improve engagement, and create a more enjoyable experience for buyers and sellers alike.

By combining Matterport with tools like ThreeSixty.Tours, real estate professionals can take their virtual tours to the next level, offering unmatched customization and interactivity. Whether you’re a real estate agent, a home seller, or a buyer, embracing virtual tours is no longer an option—it’s a necessity.